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What are your Priorities

5/17/2020

 
As a small business owner you are regularly juggling everything life has to throw at you, so how do you determine what needs to be done right away versus being able to put something on hold? Understanding what your priorities are, and how they play a part in running your business, could be what results in your success or failure!

Let's take a look at why you pursued starting your own business. Were you driven by providing something you believed couldn't be found anywhere else? Or maybe you are able to perform a job more thoroughly and successfully than anyone you've worked with in the past and you wanted to share that success with others. Whatever your reason for tackling such an invigorating task, you are most likely faced with figuring out every second of every day; and you must have a clear understanding of your priorities every step of the way in order to fulfill that purpose and dream.

I've mentioned in a previous blog post [Being Organized] that one of the best ways to remove the stress of trying to keep everything organized is to give the responsibility of maintaining record of your to-do list to someone (or something) else. Think about it: How can you possibly keep up with everything you need to do if you're not able to actually see and understand what that is? This might seem a bit daunting at first, but it will become much easier once you find a tool that fits your needs. Whether you opt to use some kind of online platform that syncs to your mobile devices or you choose to go with an old school planner, you will find relief in knowing that you can see and organize your daily to-do list a bit easier once it's out of your head and in front of your eyes. Personally, I'm a proponent of an online option as it can sync with all of my devices for access wherever I am, while giving me the easy ability to adjust (and readjust) tasks as things change throughout the day.

Once you have a starting point, focus on what your end goal is. More specifically, what do you absolutely need to have completed by the end of the day...possibly even by the end of the hour. By adding a time frame to you list of things to do, it become more clear what items on your list are a top priority. The key to this step is to never lose sight of your Bigger Picture. Knowing where you want to end as a result will provide you with the direction and understanding you need to comb through your list and weed out what's not 100% necessary. This approach will give you the base you need to focus on the task that will drive the growth and success of your business.

This next step might seem like a huge undertaking, especially when you have so much to do: Make a day of it! Let's assume that you will work a regular 8 hour shift on a lighter day at work as a small business owner (a person can dream, right?). Pick a day on your planner and designate and dedicate that day to an 8 hour shift of organizing and planning your next month. Focus on Big Picture items such as launching a social media campaign, organizing a fundraiser for your non-profit startup, or locking down three new investors for you up-and-coming mobile development company. As you hone in on the Bigger Picture items (end results) you are able to start developing a plan of action to accomplish them. Take these items and break them down into daily actions that you can plan and actively understand how each step supports the next (similar to a planning wall). If the proposed task doesn't support your more prominent efforts, then it shouldn't be included in the process (or at the very least, the task should be delegated so you can focus your attention to those Bigger Picture items.

Lastly, you will want to implement a personal and proper approach to your planning and prioritizing. Take on the tasks that you will personally find the most enjoyable and fulfilling. Make sure that you aren't only working as you plan your day-to-day calendar. Block of time for yourself to do something that allows you to break away from being the hungry business owner that you are, but make sure that it's listed on your calendar and that you make yourself as realistically unavailable as possible (this will help keep you away from burning out). It's easy to get caught up in the "work, work, work" mantra of running a successful small business; but if you expend all your energy during the first day, how can you possibly expect to be successful for the next 10, 20, or even 30+ years?

Knowing what matters most and supports your Bigger Picture will help to focus your energy instead of diverting it on tasks that won't amount to much at the end of the day. Take the time to organize your thoughts and objectives, and definitely make it a point to find a tool that you can use every day to keep those ideas organized and in front of you at all times. Always remember to remain flexible with daily changes, and utilize and exhaust all of your resources before you exhaust yourself. It takes a little practice and fine tuning, but once you have your prioritizing processes in place everything becomes crystal clear and a world of possibility opens to you!
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Brandon has been focusing his attention on the world of small business since 2007, and admires the strength and dedication it takes for small business owners to mold and grow their dream into something they only ever imagined. The blogs provided on the EC Sales website are created from his personal experiences within the world of small business, and he shares them as a way of offering support and insight into what he thinks makes the best...the best
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In-action is still Action

5/11/2020

 
I've heard this statement a few times in my life: "Doing nothing is still doing something"; and it wasn't until recently that I started to understand what that meant to me. Have you ever been off work on a beautiful Saturday with a list of projects in mind, but at the end of the day you've somehow managed to finish none of them? That is my personal definition of inaction is still action.

We need to be mindful of the times when we could be accomplishing so much, yet doing nothing instead. This is one of the key points of procrastinating and avoiding tasks at hand. I've narrowed this down to two reason we might choose to do nothing during those times: Either we feel overwhelmed by the list of projects in our head, or the projects simply aren't important to us. The good news is that both of these can be managed so that we turn unnecessary down time into a productive part of our day.

Let's start with feeling overwhelmed by what we want to do. A typical obstacle that people tend to put in from of themselves is attempting to keep everything they need or want to do in their lives organized in their heads. I realized this about myself when I lived in Kansas City. During that time, I worked two full-time jobs, was going to college, my mother was living with me after a car accident, and I was interested in starting a relationship; and that's not including day-to-day responsibilities. I learned then that I needed to remove the responsibility of remembering all of this from myself, and give it to someone (or something) else. It's take a number of years to evolve, but I've gone from a color-coded dry-erase board to keeping all of my appointments and to-do lists online through a platform I can access on any of my electronic devices. I'm able to set notifications and reminders of events, and can keep myself moving forward with a list of daily projects I need or want to accomplish. Now, instead of using a boat load of energy to remember everything I'm suppose to do, I can use that energy to actually do them!

Next is what I believe to be the bigger obstacle of the two: the task or project that you could be working on simply isn't important to you. There's an easy way of dealing with this; however, it may not be the best way: If it's not important to you, don't do it! To say, "Don't go to work if it's not important to you, " could result in your electric bill not getting paid and your electric being turned off. Before you get to that point of not doing the task, start by looking to understand the actual importance of what you could be doing.

Could waking up early and writing for 45 minutes be important to establishing a routine in your day? Maybe putting new shelves in your bathroom is important to your spouse to help organize all the clutter on the counter. I could even be that going outside to clean up trash that has blown into your flower garden might be important to lifting the spirits of someone who happens to walk by. There's a list of ways for our daily tasks and projects to become important enough for us to actually work on them.

This isn't to say that 100% of the projects will need you to complete them, even if they are important. Instead, we need to be able to prioritize what needs to be done today versus what can wait for another day. Again, trying to do this mentally will most likely lead to inaction. Us an organization tool as suggested before, and plan your day in advance so that you know what needs done simply by looking at your list. If there is a project that absolutely needs completed today, but is tipping the scales at whether or not it can be done, re-prioritize your list as your list could change many times throughout the day. Lastly, assess your resources to see if you might be able to delegate or ask for help (look into utilizing the 10-80-10 rule...it's quite helpful).

At the end of the day, your level of accomplishment is entirely up to you. Find a method to help organize your thoughts so that you can use that energy for something more contributing to you life or the lives of others; and remember to take the time to think about why a project could be important before taking the easy path of not doing it at all. When you end your day before going to sleep, isn't it nicer to think about all the items you've checked off your list than to stress about everything you should have been doing instead of sitting on the couch?
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Brandon has been focusing his attention on the world of small business since 2007, and admires the strength and dedication it takes for small business owners to mold and grow their dream into something they only ever imagined. The blogs provided on the EC Sales website are created based on his personal experiences within the world of small business, and he shares them as a way of offering support and insight into what he thinks makes the best...the best
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Being Organized

5/5/2020

 
I've heard that organization is the key to success, so I'm starting today with a new approach to that understanding. Will things get better? I honestly don't know, but they definitely couldn't get any worse...right?

So, what am I wanting to accomplish from this? To have  a pretty calendar in my email? To have bragging rights about how "organized" I am? As I work to organized my life a bit better, I sit in front of news headlines that read of nothing short of chaos. There's fear and concern throughout every city in the US, right now, due to the Coronavirus pandemic; and I'm sure it's very similar around the world. What will organizing daily  tasks and projects do to help with all of this? Well, my primary hope is that this will provide a strong habit of changing behavior...that it will not so much "force" me to change my approach to my life, but instead provide me with the knowledge that (with a bit of focused energy) I do, in fact, have the time to do the things I want while accomplishing the goals I've set for myself.

If I had to write a list of 10 line items that I look to achieve through being better orgnized, they would focus on the following growth:
- Personal                                 - Spiritual
- Professional                          - Mental
- Creative                                  - Communal
- Educational                           - Environmental
- Interpersonal                        - Physiological

With these 10 areas in mind, below are ten points of interest (possibly more like objectives) I look to achieve through becoming better organized.

     1) Personal
         - I want to give myself the opportunity to focus on a happier, healthier "Me"
     2)Professional
         - Organizing my professional affairs will put myself, the team I'm on, and the company where I                  work in a better position of success
     3) Creative
         - Being better organized will also better direct my time so I am able to learn more creative skills                that will support other aspects found in the these 10 items
     4) Educational
          - It's said that you never stop learning...I just want to make sure that's correct
     5) Interpersonal
          - Chaos in being organized removes patience from personal interactions, and I want to be as                       patient and calm with others as I can be
     6) Spiritual
           - An organized life will objectively provide me with a peace of mind I'd otherwise not have
     7) Mental
           - Instead of focusing on what is on my to-do list, I want to be able to focus on the task at hand                   with a clear mind that is not being interrupted by things that shouldn't be given a ton of energy
      8) Communal
            - A lot of time is devoted to myself, and I want to be more active with my family, friends,                               coworkers, and community
      9) Environmental
            - I mean, can't we all do with a little more focused attention dedicated to our environment in                       which we live
       10) Physiological
            - As I grow older, I obviously move further away from my youth; and while my mind does well                  with growing and maturing, I think the "treat your body as a temple" approach will help me                     hold on to my youth for just a little while longer...and what's so bad about that?

Being organized goes beyond making things look pretty on a board or calendar. The ripple effects have the potential to stretch beyond ourselves; and during a time when our behavior has the strength to impact the masses, shouldn't we take this time to figure out how we can do that more positively than what we were doing prior to 2020?
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Brandon has been focusing his attention on the world of small business since 2007, and admires the strength and dedication it takes for small business owners to mold and grow their dream into something they only ever imagined. The blogs provided on the EC Sales website are created from his personal experiences within the world of small business, and he shares them as a way of offering support and insight into what he thinks makes the best...the best
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Strength in trying Times

4/27/2020

 
It's been a little over one month since the world of small business came to a screeching halt; and while the COVID-19 situation is definitely more impacting than anything we've ever seen before, it's not the first time small business has gone through difficult times. We've seen the rise and fall of the stock market; we've gone through tragedies such as 9/11 and the Boston Marathon Bombing; and we are now experiencing a worldwide pandemic. What, then, can be done to maintain small business strength during these hard times?

Below is a list of 5 insights to staying the course and succeeding with strength during unexpected difficult times for your small business.
1. Don't wait for the answer to become clear
As a small business owner or manager, you are well aware of the daily demands of your business. You are also aware that the clock never stops ticking for things that need to be done. Difficult times hold no exception to this understanding. Waiting for the answer of what you must do next simply wastes valuable time that could otherwise be used taking action. Whether it's holding meetings to determine marketing needs or developing an update social media campaign for a grand re-opening, there is always a way to use your time effectively. An added benefit to this is that action keeps the brain active, as well. Continue thinking about more pressing concerns while you're working on other projects, and you may be surprised with the results you can achieve
2. Evaluate what you are currently doing
This may seem like a no brainer; however, it's easy to get lost in the overload of a difficult situation and forget about the details that are meant to be supporting your business. Take the time to look at the details you may not be able to do during the usual, fast paced energy of your day-to-day operations. Maybe look into organizing files for better accountability of vendor and employee information; or bring in a trusted and fair contractor for overlooked repairs that could support the image of your business. Ultimately, you want to make sure that you are focusing on what will help define your success once the hardship passes. Look into what your competitors are (or aren't) doing and determine how you can do it better. Throughout this process, though, be sure to communicate what you are doing; otherwise, your missing the strength of community recognition.
3. Communicate with everyone about everything
​Your business is driven by the power of you, and that's worth broadcasting. Let people know that you are still active in providing top quality service, and explain how you're planing to do this. Use all the resources you have available such as email lists or social media platforms to explain to your customers that you're remodeling your retail location for a more streamlined and easier to navigate guest experience. Send out an email blast to inform clients or employees of the new Point of Sales system that will be implemented in the near future that will assist in expediting transactions for both sides of the experience. The more clearly and regularly you communicate with the people who support your business, the more likely they are to continue showing support. Remember, communication is one of the keys to being and remaining successful; and that doesn't stop simply because times have gotten a bit more difficult than usual.
4. Be creative with your next step
As the saying goes, "Desperate times call for desperate Measures". Let's change the wording on this just a little, "Unexpected obstacles call for us to be more Creative in our approach". The ultimate goal is to draw attention to your business so that you stand out while also maintaining the identifying factors that make your business unique to what you are doing. With the current unsure environment brought on by the Coronavirus, businesses are turning to the approach of providing services they would have never thought to otherwise offer. Restaurants have started offering a grocery approach by providing cleaning chemicals and toiletry items that are hard to find at regular grocery stores and supermarkets; local distilleries are using their resources to create and provide hand sanitizers at minimal cost markups to help their communities. Not every business is doing something as unexpected as these ideas; however, the ones that are will be the ones that consumers remember as the shadow of concern fades away and things start to become as they once were.
5. Don't ever give up
Hard times will either make you or break you; and the benefit of a difficult time is that every time you out last it you become stronger and stronger. You're ability to persevere will be seen as a testament to your business's ability to think critically through situations, especially if you focus on the previous 4 items in this list. Show your customers that you are the real deal and don't back down from an unexpected obstacle or two; and that no matter what, you will continue to fight to provide them with the quality of product and service they have come to expect from your business. While many of your competitors might not have the tenacity to find a way to come through the other side, you will show your supporters that your company is worth the effort to keep things going, and theirs value in not giving up on what you've worked so hard to achieve.
Things aren't always easy in the world of business, especially the world of small business. If you are able to implement the 5 insights when you encounter a difficult time, then you have set the base of your future success. Utilize your accessible resources, communicate regularly and effectively, and remember that it will be okay, no matter what.
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Brandon has been focusing his attention on the world of small business since 2007, and admires the strength and dedication it takes for small business owners to mold and grow their dream into something they only ever imagined. The blogs provided on the EC Sales website are created from his personal experiences within the world of small business, and he shares them as a way of offering support and insight into what he thinks makes the best...the best
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How to get Started

4/18/2020

 
"Do not wait until the conditions are perfect to begin. Beginning makes the conditions perfect." ​- Alan Cohen
​Have you ever been in a situation when you weren't completely sure which option was the best? Or maybe the comfort you were experiencing was just so comfortable you never wanted to leave it! These feelings  can be very similar to what you might feel when starting your own business.

The first step is always the most difficult. How do I start? Who can I turn to for help? Where can I find the answers? Thankfully, we live in an age when a lot of our questions can be answered through a simple Internet search. However, even with the guidance of the all-knowing Internet, the process can still be overwhelming; and can leave you feeling like you're standing on the edge of a cliff. So, how do you overcome those fears and move away from that doozy effect? Listed below are 5 steps to overcoming the fears of starting your own business.

1) Embrace your Fears

The fears of starting your own company can be very broad, and are quite unique to the person. Common fears include failing; being criticized by family and friends; not knowing all the answers; or not knowing what you want to do. These are all valid fears, but they don't have to be debilitating. In fact, these fears can help motivate you, and even  improve your skills as a business owner! By embracing your fears, you can improve your confidence; establish a firm understanding of your goals and objectives; and learn to overcome adversity. When you choose to embrace your fears, you are choosing to fight for what you want. As a business owner, your business is definitely worth the fight!

2) Make your Company a Priority

We've all uttered the statement, "I just don't have the time". While this might seem very realistic, it may not always be a true. Think about everything you do throughout your day: go to work, clean the house, pickup the kids from school, pay bills, go grocery shopping, visit family members, plan business meetings, organize school events, participate in community service projects (and I'm sure you can continue the list). What makes those projects more doable than others? That's an easy answer: Either they are important to you, or you see them as a responsibility you must fulfill. Taking a step back from the situation, you'll be able to see there are a lot of hours during a day when you can be productive and pursue the things that matter most to you. Instead of saying, "I just don't have the time", challenge yourself to say, "It's not a priority"; and determine if you need to redistribute your time in order to make your company a top priority.

3) Take Baby Steps

In the movie What About Bob there's a scene when Dr. Leo Marvin (Richard Dreyfuss) and Bob Wiley (Bill Murray) discuss how Bob can work to overcome his anxiety. The end-result being take baby steps. Bob comes to the realization that, "all I have to do, is take one little step at a time, and I can do anything". What does this mean for a business owner like yourself? It's simple, really: take your time, pay attention to details, and everything will fall into place when necessary. Taking baby steps will ensure all details are monitored and reviewed as required. While it is easy to fall into a groove that influences you to rush to the finish line, it is important to take your time and assess each step you take, making sure all aspects of your company are aligned to result in ultimate success.

​4) Start at the Beginning

A driving force to starting your own business is to establish financial independence and stability. This aspect isn't going to be immediately evident; therefore, a better approach is to start from the beginning. What is your dream? What have you always wanted to do? After you've answered those questions, take a look at what has been holding you back. Think about what you need in order to achieve your professional goals, and then consider how you would go about acquire the necessary resources to pursue those goals. Do you need specific licensing? What kind of business model should you follow? Are you able to achieve your goals by yourself, or will you need a team of specialists to assist in your pursuits? Once you've established the foundation of your path, the remaining details will present themselves.

5) Patience Really is a Virtue

When starting a business, being patient might be the most difficult characteristic to control, especially if you have an ambitious personality and are eager to make your company a success. The most interesting aspect of this step is that it combines the previous steps. As a small business owner, you will regularly experience obstacles until you have stabilized your company. You will face your fears on what may be a daily basis. Fortunately, if you make your company a priority and take baby steps toward your dreams and goals, you will be able to effectively overcome your obstacles and fears. Each day you turn off your alarm and turn on your computer you must start at the beginning! Know who you want to reach during that day; have a plan for that day with any understanding of what you want to accomplish; and be patient with the progress that you will make. "Abraham Lincoln was quoted as saying, 'If I had five minutes to chop down a tree, I'd spend the first three sharpening my ax'" (Quote Investigator, 2014).
When the time comes, you'll understand how to apply each of these steps. Keep them in mind, take them into consideration, and apply them as necessary for you and your business. These approaches have been tested and proven to assist small business owners in making effective decisions for their companies, while continuing to drive their businesses toward growth and success.
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Brandon has been focusing his attention on the world of small business since 2007, and admires the strength and dedication it takes for small business owners to mold and grow their dream into something they only ever imagined. The blogs provided on the EC Sales website are created from his personal experiences within the world of small business, and he shares them as a way of offering support and insight into what he thinks makes the best...the best
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Resolve to be Better

1/1/2019

 
"Let us make our future now and let us make today's dreams tomorrow's reality"
​
- Malala Yousafzai
In the spirit of New Year's traditions, let's talk about resolutions...but not in the usual sense.

Merriam-Webster offers a simple definition of resolution as being "the act of finding an answer or solution to a conflict, problem, etc..." (Merriam-Webster, Incorporated, 2015). What is the conflict or problem being referenced? I think it's the lack of follow-through some small business owners experience at different stages in their development. So, how does a business owner overcome this lack of follow-through?


Let's start by focusing on the reason opened your business in the beginning. While the list of reasons can be quite expansive, five common reasons include Pursuing a Personal Passion, Finding a Healthier Work/Life Balance, Building Something from the Ground up, Making More Money, and Offering a Desired Service. Whether the reason comes from this list, or is found elsewhere, the connecting point is that no matter the reason it's always personal to the business owner.

​Being a small business owner means that every detail and task is mostly likely being monitored by you. This can be stressful and overwhelming, at times; and this stress can distract business owners from the mission of their companies which results in either forgetting about planned objectives, or even losing interest in completing them at all. A common phrase heard from business owners (and I'm sure most of us are guilty of saying it), "I just don't have the time".

I want to challenge anyone who reads this to never again make that statement! How can you do this? It's simple: Change the Wording.

Instead of saying, "I don't have the time" change the wording to "It's not a priority", and see how daily tasks take on a different light. Once you've mastered this challenge, you will be able to more clearly define what needs to be accomplished from day to day, and your time management skills will begin to emerge.

Here's an example:
​We all understand that Social Media is a fantastic tool to use in today's world of small business. Think about the impact you would see if you didn't make updated Social Media posts for your business....If you "didn't have the time". Reaching new guests, staying in touch with your current clientele, and monitoring industry specific changes would become more difficult; and you could lose business because of it. Now, change that statement to, "Making Social Media posts is not a priority", and you can hear how terrible of an idea that is. As a small business owner you have to stay committed to the ideas that motivated you to open your own business.
You don't need to have the dream of becoming an international business owner in order to be successful. In fact, I've seen a number of businesses succeed with only opening one location. What made them successful? They stayed committed to their founding principles. These companies are dedicated to providing a quality product/service, and offering a personal connection to each of their clients. The owners of these businesses are firm in their understanding of why they are in operation, and they have remained flexible to the needs and demands of their market.

​Remember why you started your company, and what motivated you to take that first step. It wasn't easy, but you did it. Not many people can say that! You've taken an unspoken oath to do what is necessary for your company to be a success...don't you think your business is worth taking the time and committing to making it a priority?

Now that the New Year is underway, it's time for us to take a look at what we are doing to improve ourselves and our lives. The same effort and energy we put into self-improvement should be offered to our businesses, our employees, and our clients. In the end, it's up to us how we choose to be the resolution our companies need.​
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Brandon has been focusing his attention on the world of small business since 2007, and admires the strength and dedication it takes for small business owners to mold and grow their dream into something they only ever imagined. The blogs provided on the EC Sales website are created from his personal experiences within the world of small business, and he shares them as a way of offering support and insight into what he thinks makes the best...the best
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Setting yourself Apart

8/20/2018

 
"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful." - Sir Richard Branson, CEO Virgin Group
Your brand is what will lead your company to success. Without a proper strategy in place, your market will not be able to connect with you and your service. This means you could be overlooked, or even completely forgotten.

So, how can your company maintain and update its brand in order to keep the interest of your clients? These 4 steps will help to keep your brand unique and interesting to your markets demands and desires, while setting your company apart from your competition.

1) Tell Your Story

​Everyone has a story, and those stories are unique to the individual and the company. Properly utilizing this step can easily set you apart from your competition, and can effectively pull the attention of your market. How? This is done by making a personal connection with the people you want supporting your business.

Your story is personal to you; however, there will always be aspects of your story that others can connect with and relate to. This is how you brand through telling your story. Express what interested you in starting your business, and how you landed on the product or service you provide. Whether your business started as a dream when you were a child, or if you wanted to escape the corporate world in order to create your own future, there will always be a way of expressing yourself to your clients, and making that personal connection.

2) Be Memorable

As a small business owner, you have to create methods of standing out to your clients in order to be remembered. What makes you different from your competition? How is your product or service different from what others offer that will influence a guest to return to your company? Making your business memorable sounds daunting, at first; however, it doesn't have to be as difficult as it sounds.

Your business can be remembered through a variety of aspects. This can be done through the color scheme you choose for the interior of your company, or even through the designs you choose for you logo. Personally, I like to focus on how I interact with my clients. Approaching your guests and interacting with them as though they were your personal friends or family can set you apart from the competition, and there are not costs associated with this. Take genuine interest in your guests, and they will take genuine interest in you.

​3) Be Consistent

Your guests want to know what to expect from you every time they visit. This creates a sense of comfort, for them; and creates an unspoken invitation for them to return. By maintaining a consistent brand image, your business becomes stable in your industry; and the market begins to understand who you are and what services you provide. Through consistency, you are able to mold the perceptions of your business, and shows a level of stability that other small businesses may not have.

This step can be easily connected to Step #2. Maintaining a consistent brand helps make your company more memorable. Take a moment to think of some major companies in your industry; think about the logos these companies use; consider the perceptions the public has about these companies; and realize they have stayed consistent for years, if not decades. The public knows what to expect from consistent companies, and are able to their services from those of their competitors.

​4) Stay Flexible

This might sound contradictory to Step #3; however, it is an important part of being a small business owner and creating a stable brand. The flexibility suggested in this step doesn't reference the flexibility of your brand. Instead, it means the flexibility of your business. There are rapid changes, in the world of business; and you have to be ready for them. New competitors enter the market on a daily basis; client demands and expectations fluctuate with their personal needs and desires; and how you engage your market can result in exponential growth or seemingly immediate failure.

With being flexible, your company doesn't necessarily have to renovate it's entire image, however. In fact, your business may simply need a face-lift. By maintaining the culture you originally established, your guests will not question your services. Instead, draw their attention with an updated logo, branch out into a new realm of social media presence, or engage your guests with a new product or service that is becoming popular in your market. In the end, remaining flexible and maintaining your current relationships will lead you down a road toward a more successful future.
​​ Branding is the perceived image you put in place for yourself and your business. This image to be a representation of what your guests and market can expect of you. With a strong brand that tells your story, is memorable and consistent, and remains flexible to market fluctuations, your small business will continue to be a competitor in your industry.
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Brandon has been focusing his attention on the world of small business since 2007, and admires the strength and dedication it takes for small business owners to mold and grow their dream into something they only ever imagined. The blogs provided on the EC Sales website are created from his personal experiences within the world of small business, and he shares them as a way of offering support and insight into what he thinks makes the best...the best
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​Empowering your Team

2/4/2017

 
"Alone we can do so little; together we can do so much." - Helen Keller
Team building has grown to be a very direct source of success over the past decade, or so. The focus of business leaders has been acquired by the understanding that without a strong team in place, the number of clients the company has becomes almost negligible. In fact, customers have taken a backseat to the roles employees have for a company. Does this mean that your customers are no longer important to you? Of course, not. Instead, this business approach indicates that you have learned the value of having a strong team that has been empowered by their leader.

When you think about the word empowerment, what comes to mind? Does this word indicate a sense of responsibility? Maybe empowerment represents a distinction between roles and positions within your business. No matter the definition given to the word, the result usually falls somewhere in the realm of providing employees with the ability to take initiative, while providing them with the opportunity to improve their service, productivity, and themselves.

When you provide your team with the ability to make their own decisions, you provide yourself with a time-management tool that is difficult to match. By encouraging your team to use the training they have received, and offering them with the opportunity to make their own decisions, you are providing them with the flexibility to implement their own ideas and creativity. In turn, the team members become more productive, while feeling as though they are part of the 
big picture. Through a combination of flexibility and direction, your team will see a level of growth and success they may have never experienced, which could directly impact the growth and development of your business. 

​The strength behind empowering your team is showing them that their decisions can be trusted, while stepping in when necessary. By supporting their ideas and decisions, you build their confidence, as well as their critical thinking and decision making skills. In the end, you will be able to more effectively define goals for your team, set workable parameters for your team, and develop skills within your team members that may have otherwise been overlooked.

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Brandon has been focusing his attention on the world of small business since 2007, and admires the strength and dedication it takes for small business owners to mold and grow their dream into something they only ever imagined. The blogs provided on the EC Sales website are created from his personal experiences within the world of small business, and he shares them as a way of offering support and insight into what he thinks makes the best...the best
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Patience Really is a Virtue

6/4/2016

 
"Our patience will achieve more than our force." - Edmund Burke
​​We have all heard that patience is a virtue, but what does that mean when it comes to the world of small business ownership? Should we just sit back and wait for opportunities to come our way? What if we wait too long and miss the opportunities all together? This article will help to clear the air and provide you with an understanding of what being a patient business owner is really means. Read over the information carefully and understand that these details apply to us all on some level. If we take into consideration that we must be patient when operating our businesses we will become more successful than if we pursue each of our goals like a bull in a room full of crystals.

Over time human beings form habits that can have both positive and negative influence in our lives. While we logically understand this, we may find it difficult to replace the negative with the positive. So, what can we expect from a lack of patience in our daily routines and responsibilities? To begin, we fuel our desire to quit. Impatience is one of the driving forces that leads to frustration, stemming from delaying our fulfillment of immediate gratification. As this feeling builds, we lose interest in the things we are doing, and eventually stop pursuing the things that once motivated us to excel in life.

How, then, can we maintain our focus to become a successful business owner? This takes commitment to changing our habits. As business owners, we must focus our attention on the entire picture while devoting our time to multiple tasks at once. As we do this, it is very easy to fall into a pattern of frustration resulting in losing sight of our goals. The positive in this, however, is that it can be easily noticed with a little self-reflection, and altered by appreciating the milestones achieved as we continue toward our final goals.

By appreciating our smaller accomplishments as business owners, we begin to understand that every action we put into our businesses results in some level of progress. More importantly, these actions put us closer to achieving our goals. Most times, when striving to achieve our goals, we become so overly focused on what we have to do that we lose sight of what we are actually doing. One way to overcome this mindset of, "I have to do this, now", and the stress that comes with it, is to have a very clear understanding of what you want as an end result.

Starting from the end and working your way back helps to lay a firm path that connects you to your goals. You'll begin to understand what actions will need to take place in order for you to take the next step. Additionally, you may want to write down the ideas you have along the way. Doing this will help alleviate the stress associated with trying to remember all the details of your action plan. As with anything, trying the shoot from the hip method usually results in overlooking important details that influence the success of your plan. Instead, invest in an organization tool that bests suits you as an individual.

​Organizing your plans and goals will help with practice of being patient while reducing the feeling of being overwhelmed by all the projects you have in place. Using online calendars, smartphone applications, or even a classic daily planner will ease the mind and organize the steps you must take toward your business goals. Be specific regarding your actions for the day, and focus only on the current day. Take time in the morning to refine your objectives, and provide yourself with padding on either side of your scheduled events. Additionally, only schedule a practical number of events throughout the day that you will actually be able to complete. Being overly ambitious about what you think you can achieve during the day can leave you feeling unfulfilled and focused on the items you didn't actually complete.

This leads directly into the approach of practicing patience as a business owner. Patience provides you with the ability to be consistent with what you are doing. Approaching your goals with the same level of effort and energy will keep you motivated and driven to accomplish your next set of goals, and will allow you to remain dedicated and focused on the task at hand. The process becomes full-circle in that being patient will result in lower levels of stress, higher levels of productivity, and a greater return in sales and customer satisfaction. By simply being more patient, your future can become much more successful.
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Brandon has been focusing his attention on the world of small business since 2007, and admires the strength and dedication it takes for small business owners to mold and grow their dream into something they only ever imagined. The blogs provided on the EC Sales website are created from his personal experiences within the world of small business, and he shares them as a way of offering support and insight into what he thinks makes the best...the best
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Building your Client Base

10/15/2015

 
"Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work." - Martin Oliver
When you think about growing your client base, what is the first thing that comes to mind? Do you think about putting together some kind of elaborate marketing campaign; or maybe even offering some kind of discount so more people visit your business? What if I suggested that you can sustain and grow your client base using just five methods practiced daily, instead of performing some sort of parlor act that only attracts your market's attention for a brief moment?

1) Present Value to your Clients

As simple as this topic might sound, it is sometimes one that is overlooked. How can this be? It's unfortunately easy to forget about presenting our value to our guests and clients. Instead, we focus on increasing our sales, reducing our overhead, and making our next big move. During this step, not only is it okay to talk about what makes your company your guests' best choice, it is absolutely necessary! Take an active role in showing them what makes your business unique and special to their needs and desires; and listening to the answers they provide to your questions. Most importantly, listen for details about their individual interests, as well as their personal concerns regarding the product or service you provide.

2) Create an Inviting Atmosphere

There are a variety of positions on this topic. A couple that stand out include and exclude employees as part of that atmosphere. We stand on the side of including team members as much as possible. In fact, we firmly believe that team members are the backbone our of any organization, and should be treated as such. With this in mind, staff members need to be able to exude the energy we are looking to present to our guests. This can be broken down into the most simplest of character traits: honesty, openness, inspiration, accountability, and conscientious. If the individuals working in your company encompass these traits, you will attract genuinely interested guests and clients who will stay with you for the long run.

3) Have a Plan

As a small business owner, you will be destined to have a plan for just about everything you want to accomplish. There is no difference when you are focusing on retaining and growing you client base. With anything in life, it is important to know where you want to go with your idea (i.e., what is your end goal). Focus on factors like time management by dividing your time evenly between your current clients and looking for new one; learn your market and how they need your service; network like it's the last thing you will ever do in life; and most importantly, provide your guests with the highest level of service they have ever received. Mix all these together, as well as a few others you determine to fit your company, and you will surely have a winning action plan like no other!

4) Get out of your Comfort Zone

What better way is there to be a successful small business owner than to push your limits every day? This is the kind of thinking that pushes business owners from being mediocre to being the businesses that stand out in their markets! Consumers look to the leaders in their industries; business men and women who look to the horizon for the next best thing! With proper planning and development, each day should bring new innovation and testing that will not only hold the attention of your current clients, but will also attract new clients and guests to your business. Be a leader! In fact, be a life changer, and step out of your comfort zone!

5) Maintain your Brand Identity

This method is pivotal to the growth and success of your company. It is important to leave each of your guests with a firm understanding of what you offer. Practicing your pitch will help to streamline your presentation, and will aid in keeping your key points concise for you clients' to remember. Your company's brand identity is more than just your business's public image! The identity of your brand comes with a firm promise that you will meet and exceed every expectation that was presented to you guest the moment they walked through the door. Through maintaining a consistent brand identity your market will be able to more easily recognize your business among the competitors, leading you toward a future of success.
Ultimately, the manner in which one business interacts with clients compared to another is a varied as the types of business owners in existence. With these basic methods that can be practiced every day from within the doors of your own company, however, you will be able to maintain a stable structure from within your business while also maintaining a level of respect and standard that might not be seen from your competitors. Always remember to be true to yourself and be honest with your clients, and the growth and success you seek will come to you sooner than you might expect!
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Brandon has been focusing his attention on the world of small business since 2007, and admires the strength and dedication it takes for small business owners to mold and grow their dream into something they only ever imagined. The blogs provided on the EC Sales website are created from his personal experiences within the world of small business, and he shares them as a way of offering support and insight into what he thinks makes the best...the best
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